Marketing Funnel Dashboard

Track your funnel from leads to closed revenue — with channel mix, conversion rates, and pipeline movement.

What’s inside

Visitor-to-customer funnel metrics, MQL and SQL counts, conversion rates at each stage, channel attribution breakdown, and closed revenue tracking.

Full funnel from top-of-funnel traffic to closed-won revenue

Channel mix showing where leads come from

Conversion rates at each stage to spot bottlenecks

Dashboard Preview — marketing_&_conversion_pipeline

Top-of-Funnel Impressions+22%

1.4M

Marketing Qualified Leads+18%

6,200

Closed Won Deals+5%

314

Traffic Sources

Organic Search55%

Paid Social30%

Direct15%

Conversion Rates

Impression to MQL

7.3%+1.2%

MQL to SQL

14.5%-0.5%

SQL to Closed Won

5.0%+0.8%

Avg Sales Cycle

42 days-4 days